Yeezus took two seasons off the fashion week race, to get themselves together.
The brand returned with an ‘underwhelming’ lineup but an interesting show regardless. The most effective way Kanye thought to snag our attentions and revel in the comeback was to introduce six-year-old daughter, North West, into the show. This is not her first fashion show rodeo;
Kim Kardashian, her husband Kanye West and their Daughter North West go the Balenciaga fashion show, in Paris, France – 24/09/2014/CAUANTOINE_0732019/Credit:ANTOINE CAU/SIPA/1409250740
(Comment below if you recall Ms. West at age 1, wailing away during the Givenchy 2014 show. I can’t possibly forget the look on an unimpressed Anna Wintour’s face during the bellowing performance). Five years later, North is out in Paris, debuting her single whilst raking sales and exposure for her father’s brand. https://twitter.com/eiffeltyler/status/1234584440724127746
She confidently rapped whilst the models sashayed past and Kanye rounded up the performance with her.
This trend of celebrities partnering with their children to make magic for the masses has proven to be lucrative. This shocks no one as we live in a world where social media feeds off cute parent-children bonds.
If you don’t agree, let’s revisit Beyonce’s tactic…Beyonce x Blue Ivy
With the Spirit video
With the song, BROWN SKIN GIRL which propelled Blue Ivy to a level of no return.
Still not in Agreement, let’s call on J.LOJennifer Lopez x Esme
The duo belted their hearts out at the Superbowl 2020 halftime show.
Taking super cute to another level.
That being said, tactic or not… we are truly excited to see how North and her father’s brand blossom. In the meantime, catch the top hits from the Yeezus Season 8 collection below;
The ochre palette was recurring